"John said:" God is love."

That right. God loves you but if you don't love him back he'll burn you in hell for eternity. It's your choice. God is like the egotistical guy that tells his girlfriend that he loves her but if she doesn't love him back he'll blow her brains out. It's her choice though so if she choses not to love him back it's her fault if she gets her brains blown out.