Germany hasn't signed any "free trade agreements" with counties like Mexico or China where labor is cheap. They sell mostly in Europe. Their taxes are lower than American corporations, until Trump's tax cuts start taking effect. Cheap foreign competition back in the 1980's on, starting from Japan, brought quality products at lower prices because of lower labor costs. We don't import as much from Japan anymore because of their labor costs catching up with America. Lots of reasons. Also, fewer hunters and more shooters getting out of the military. AR-15's sold almost 2 million a year when Obama was in office. You can buy one cheap from around $500 to several thousand based on quality. Parts are interchangeable. Aluminum receivers are easier and cheaper to work with. Walnut is also harder to find for stocks. Laminate and plastic composites are cheaper and "just as good". Colt quit making their revolvers because of old tooling, union labor, and a state that hates guns. Most gun companies are moving south and west.