it might come down to who is wanting to buy what? back in the day, the marlin 336 and the rem mdl 742 were right in line with consumer demand. and maybe they or their later descendents still are.

but it's all about price, in relation to where to shoot, how often, and is hunting on the agenda?

we can't do away with tech improvements, and material advances.

the issue now is what do the suburbanites want?