I wouldn't put too much weight on the sales talk.
I would. I don't want to spend my money with a company that has to make fantastic, BS claims about what their product will do in order to sell it. I prefer to purchase gear that works as described.
And I wouldn't consider the BS on their website "sales talk." It's just BS, plain and simple. If I thought I could get "Increased Strength, Improved Hydration, Better Sleep, Greater Flexibility, Reduced Surface Inflammation, More Energy, Faster Recovery, and Increased Endurance" from a base layer I'd be all over it. But it's just a BS advertising campaign marketed to a specific demographic and subjective enough that it can't be proven to be the BS that it is.
