Sales talk is the non-public marketing term for bullchit, Smoke.
Heath demographic appeal is nothing new, though a little disconcerting to see it applied to hunting gear. Consider Geritol 1959... was wondering why my ma didn't put it on my cereal--seemed to me it was the ticket for getting a sleepy kindergartner out of bed--all that yelling could be avoided. Dad told me it was bullchit, but I didn't believe him. Early signs of possible drug dependency?
I imagine after reading a few web comments, they may smarten up and re-bait with something more palatable.
