The big money makers for Ruger has been compact .380s and 9mms. They've sold them by the train loads for many years. Not to mention the 10-22. Lately they have tried to build revenue by tapping into the 1911 and AR-15 market.
They targeted a market, flooded it, and now they're trying to get market share in markets that are already flooded.
Competition is very stiff for pocket 380s, compact 9mms, 1911s, and AR-15s.
I'm not sure what a firearm manufacturer could come out with that would be a big seller at this point.
