I give my wife a link for two pairs of shoes every year. She buys them and gives them to me when all the kids get their presents. It makes her feel better that she bought me something even though I would have bought them anyway. It's a solution for us. I don't want her buying anything for me but I wear my shoes out and need a few new pairs every year, one pair for work and one pair for off work.
I give her a card with a bunch of cash which she saves for something down the road.
The Church gets a similar gift for Jesus. They bless others in need.
Nothing too memorable but it's our way.
