Reminds me of the 264 Winchester Magnum when it came out in the 1950" Didn't they call the model 70 in that caliber the Westener? All these new cartridges in the last 15 years seem to b e looking for an application
that has already been filled for the last 70 to 90 years by perfectly good cartridges. Such as the 270 Winchester. Winchester and Browning are looking to sell more rifles to new hunters and shooters looking for the magic that has been around for decades.
Remember cartridges don't kill game, it is bullets and shot placement.. .