This was fairly predictable development, imo.
Myself, I don't really get the short/fat thing.
I do get the how these things capture the interest of a few serious ( nuts & bolts) shooter's.
Heck, I would consider fast twisting a .270 WCF or the Weatherby.
I actually think that , maybe in a few years the Rocket Scientist that came up with this short /fat concept will recant but It really depends on the marketing people anyways, folks.....and they are succeeding in selling Ice to ( us) Eskimos.
Cheers
