I’m a fan of CoOL simply because as a consumer, I want to know where the product I feed my family originated and was processed.

Direct to consumer marketing seemed to be getting big a couple decades ago in the fish industry. Though it feels like it’s fizzled a bit.

I remember the price Ocean Beauty used to pay for salmon was a [bleep]’ joke. Quite a few boats were trying direct to consumer marketing but it’s a schit ton of work that many operations didn’t have the time, man power, or knowledge of how to exploit.

Looks like beef is there now.

More and more adds pop up on my innerwebs feed for premium products right from the growers and ranchers these lately. The cost is prohibitive to many consumers though.


“Life is life and fun is fun, but it's all so quiet when the goldfish die.”