Going to circle back to the o.p.’s points…. Indeed if you’ve been away from the sport a while you might experience sticker shock. But what hasn’t gone up in price over fifteen or twenty years. Nice thing is most manufacturers do offer their products across varied price ranges. If you do your homework you can usually find something that will work for you at a price your comfortable with. As to the comment about fly lines I think the prices reflect the technology changes that have evolved over the last fifteen odd years and a lot of the lines are still made in the U.S.A. Made in the U.S.A. Is going to come at a higher cost.