1, a scam to get someone to buy in.
2, a scam to get leverage on current contractors.
3, they are in deep Doo-Doo.
4, pay dependent on results?
Anyone trying this should know it is ultimately going to increase costs.
No way someone Is going to carry them for a year without a fee tucked into the contract. Unless, some poor small outfit bets big on landing a prestigious client, then that fact landing better paying ones.