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As people age, like many on this board, magazines and their online versions become less interesting.

The longer you’ve been hunting and shooting, the more it takes to catch and hold your interest. The short of it is, older fellows are not their target audience. They are looking for a younger demographic. Younger readers have less experience, so basic 'how to', hunting and shooting articles get consideration.

Here's an example. This is from the editor of a Cdn magazine asking for pitches:

Expanding viewership

Try to include groups beyond our core demographic (males 35-65 yrs.) such as families, women, and different ethnicities, particularly in photos. This should not be staged, but reflective of the content. Please include this info in your pitch if it's relevant.