I wear a lot of patagonia also, and will continue. Love the micropuff stuff. Just posted the buffalo info since the question was posed. I think whatever the intent, it is a fine line to walk when you offer to buy a permit for a legal hunt so that the hunt does not take place. I do believe that these guys are smart enough, even if they don't support hunting, to not be overtly antihunting. They do enough market research to know that hunters use their stuff. Probably not the majority by far, but losing any market segment is bad for business.