Yes, if, and that's a big if, they are just what you want and need.
For instance, we have the Toyota TRD, Off Road that you see above that suits well enough for many. No point in buying the Baja package.
But, when it comes to heavy duty pickups, the Dodge Power Wagon has more capability than does the Ford Raptor. Neither has much in the way of good gas mileage. But a Ford pickup with the Eco-Boost V-6 can give one both real power and economy. It, with selected options got some votes by the staff of 4Wheeler over the Power Wagon in this last year's top 4WD truck evaluations.
From such a point, it would be the cost of after market options and their installation charges. But even that assumes you are getting a complete package designed and engineered to work in harmony with what is already there. With a factory package, that is not a problem. E