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Joined: Mar 2007
Posts: 24,372
Campfire Ranger
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OP
Campfire Ranger
Joined: Mar 2007
Posts: 24,372 |
to Academy Sports. https://www.prnewswire.com/news-rel...-academy-sports--outdoors-301268036.html BEAVERTON, Ore., April 13, 2021 /PRNewswire/ -- Leupold & Stevens, Inc., provider of the world's most rugged, lightweight, and clear sport optics, is pleased to announce the sale of the Redfield brand to Academy Sports + Outdoors ("Academy") (NASDAQ: ASO).
"The sale of Redfield to Academy Sports + Outdoors is part of our continued strategic focus on the Leupold brand," said Bruce Pettet, President and Chief Executive Officer of Leupold & Stevens, Inc. "We will continue to produce the world's best performance optics for the elite outdoor athlete."
The sale includes the brand rights for the Redfield brand of sports optics. Academy will develop and sell quality sports optics exclusively for Academy Sports + Outdoors under the Redfield brand going forward. Leupold will continue to support the warranty obligations for any legacy purchases of Redfield optics.
Redfield will join Academy's portfolio of exclusive brands which already includes outdoor brands like Magellan Outdoors, Monarch, H2O Xpress, and Game Winner.
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Joined: Nov 2003
Posts: 67,712
Campfire Kahuna
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Campfire Kahuna
Joined: Nov 2003
Posts: 67,712 |
probably will just continue the slide downhill for Redfield.
Sam......
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Joined: Oct 2004
Posts: 26,526
Campfire Ranger
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Campfire Ranger
Joined: Oct 2004
Posts: 26,526 |
Great, more Chinese house brands from Academy.
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Joined: Jun 2020
Posts: 10,840
Campfire Outfitter
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Campfire Outfitter
Joined: Jun 2020
Posts: 10,840 |
Redfield is probably better than the Freedom line anyway
FUGK CCP
It’s time to WAKE UP GOD BLESS THE USA WWG1WGA THERE ARE NO COINCIDENCES
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Joined: Jun 2020
Posts: 10,840
Campfire Outfitter
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Campfire Outfitter
Joined: Jun 2020
Posts: 10,840 |
Great, more Chinese house brands from Academy. #WuvWuWongTime
FUGK CCP
It’s time to WAKE UP GOD BLESS THE USA WWG1WGA THERE ARE NO COINCIDENCES
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Joined: Jun 2006
Posts: 10,494
Campfire Outfitter
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Campfire Outfitter
Joined: Jun 2006
Posts: 10,494 |
Thanks for posting that. Just the other day I was looking at my circa 2011 Redfield Revolution by Leupold and wondering about the current status of Redfield. I don't see much Redfield stuff around compared to back then. Looks like Leupold wasn't getting the results they had hoped for with the Redfield acquisition.
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Joined: Apr 2010
Posts: 14,706
Campfire Outfitter
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Campfire Outfitter
Joined: Apr 2010
Posts: 14,706 |
Redfield always has been a loser with cheap crap!!
Even birds know not to land downwind!
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Joined: Jun 2002
Posts: 11,951
Campfire Outfitter
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Campfire Outfitter
Joined: Jun 2002
Posts: 11,951 |
Redfield always has been a loser with cheap crap!! Guess again ...... The recent Revolutions are a very good value and trusted scope here. I'd buy more.
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Joined: Jun 2006
Posts: 10,494
Campfire Outfitter
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Campfire Outfitter
Joined: Jun 2006
Posts: 10,494 |
My previously mentioned Redfield Revolution is the 4-12x 40mm version. Turns 10 years old this year; been on 3 different rifles and never had a problem. In that price range of scopes, I'd buy another one if I was in the market.
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Joined: May 2016
Posts: 60,367
Campfire Kahuna
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Campfire Kahuna
Joined: May 2016
Posts: 60,367 |
Bruce sounds like a homo.
I am MAGA.
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Joined: Aug 2015
Posts: 859
Campfire Regular
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Campfire Regular
Joined: Aug 2015
Posts: 859 |
Bruce sounds like a homo.
Yeah, where are these "Elite Outdoor Athletes" and what do they do with optics?
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Joined: Dec 2004
Posts: 17,243
Campfire Ranger
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Campfire Ranger
Joined: Dec 2004
Posts: 17,243 |
The Revolutions are great scopes for the money. Can't say much about the others. This probably doesn't bode well for Redfield quality going forward, but time will tell.
Now with even more aplomb
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Joined: Feb 2007
Posts: 1,732
Campfire Regular
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Campfire Regular
Joined: Feb 2007
Posts: 1,732 |
Guess again ...... The recent Revolutions are a very good value and trusted scope here. I'd buy more.
+1
Garry Trump won !!! Trying to live like a free man in the Communist Republic of New Jersey. Love your country, distrust your government. Democrats and the people who vote for them, enemies of America and a free American people
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Joined: Jun 2008
Posts: 6,076
Campfire Tracker
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Campfire Tracker
Joined: Jun 2008
Posts: 6,076 |
“Hey, Joe Bob!! You get those “Redfield” labels printed up, so we can slap ‘em on these Chinese scopes over here????”
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Joined: Jun 2005
Posts: 9,374
Campfire Outfitter
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Campfire Outfitter
Joined: Jun 2005
Posts: 9,374 |
Guess again ...... The recent Revolutions are a very good value and trusted scope here. I'd buy more.
+1 +2
Always remember that you are unique, just like everyone else.
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Joined: Mar 2005
Posts: 17,527
Campfire Ranger
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Campfire Ranger
Joined: Mar 2005
Posts: 17,527 |
I didn't know Redfield had enough weight in its name to be worth buying these days. They were hot in the 80-90's, but then the industry blew up.
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Joined: Dec 2019
Posts: 17,101
Campfire Ranger
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Campfire Ranger
Joined: Dec 2019
Posts: 17,101 |
Didn't know Academy was into manufacturing....
Or is it just naming rights they bought?
-OMotS
"If memory serves fails me..." Quote: ( unnamed) "been prtty deep in the cooler todaay " Television and radio are most effective when people question little and think even less.
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Joined: Jul 2007
Posts: 8,200
Campfire Outfitter
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Campfire Outfitter
Joined: Jul 2007
Posts: 8,200 |
Guess again ...... The recent Revolutions are a very good value and trusted scope here. I'd buy more.
+1 +2 +3
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Joined: Nov 2002
Posts: 33,709
Campfire 'Bwana
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Campfire 'Bwana
Joined: Nov 2002
Posts: 33,709 |
My son and I bought a handful of US made 3-9X Revolutions some years ago when North 40 Outfitters was clearing them out for $100. Excellent scope at twice that price.
Conduct is the best proof of character.
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Joined: Nov 2013
Posts: 28,772
Campfire Ranger
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Campfire Ranger
Joined: Nov 2013
Posts: 28,772 |
I bought a 3-9 when they first revived the brand. Found it to be pretty much as vague with regard the adjustments as VX-2s, and not as pretty. I’d take a friction-knob VX-1 over either. Price was the sole attraction, and now years later, Burris FFs cost about the same, no doubt due to being made in the Philippines, and are better.
What fresh Hell is this?
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