Hate to agree with..........but Vortex has done a remarkable job creating and marketing their brand. Even though I find their products adequate, comparable, and sometimes overpriced in their respective price ranges, they are getting more and more popular all the time. I was in Cabelas, Lubbock TX the other day, and asked the optics help what was the most popular brand they sell. Vortex was the answer, and "it isn't even close". Gotta give Vortex credit for that.
