I was working my way (and Karen's) through college in the mid-1960s. I went to college in the morning and worked in a large gun shop from noon until ten at night (and restocked after).
The pay was $1.00 and hour and I was danged glad to have it. My neighbor was freshly graduated from college and he was making $175 a month.
At the gun shop, we discounted the Leupolds. The 3X9 was @62.99 and the 2X7 was $54.99.
DuPont powder was $2.88 a pound and I had a keg of "4350 Data Powder" (original H-4831) behind the counter that I sold for .49 cents a pound in a brown paper bag.
By any measure, today's Leupold 3X9 is one heck of a value.
Blessings,
Steve