They are now made in lighter guns and not such a beast to carry. Nothing new is really lights out better? Tremendous bullet and powder choices. Lots of brass available.
Are people just looking for something different??
Because the 270 Win does almost everything a 7mag will.
Nut
Experience hath shewn, that even under the best forms of government those entrusted with power have, in time, and by slow operations, perverted it into tyranny.