Care to share roughly what you're paying?
I was half considering a new truck this year, have a 3/4 diesel I'll keep so don't need to worry about hauling/towing.
Really liked the thought of a GMC Canyon, but a person could get into a F-150 XLT for low 30's that's pretty well equipped (quad cab) along with 0%.
Toyota's I looked at were quite a bit more and the GMC/Colorado's were quite a bit more with no incentives and no zero percent.
If you want an XL trim F150, you're right, you can get into it in the 30s. I priced out a Lariat trim with 4x4, super crew, 3.5 ecoboost and a few other things. It was well into the 40's even with a good deal. The Tacoma was $10,000cheaper with similar equipment. I tried building several different trucks. Using the XLT trim ,2.7 ecoboost, very few nice options and couldn't get a real price below about 39K. I think the Tacoma figured out to be $6000-$7000 cheaper than I could get an F150 for.
