I predict it will succeed.
1. It has the magical 3,000 fps bullet speed that helped propel the 250 Savage (in its day), the 243 and the 270 to widespread use.
2. It's capitalizing on the long-range shooting fad by advertising a load that features the 140gr ELD Match and calling it a "precision rifle cartridge".
3. Hornady obviously wants it to steal its audience from the very successful 6.5 Creedmoor. They call it the "big brother" to the increasingly popular 6.5 Creedmoor, by inference making the Creed into the 6.5 PRC's "little brother". The message: What kind of wimp wants to be shooting a "little brother" when you could have the big guy? This approach should appeal to the shooter that salivates every time he sees a cartridge with the word "magnum" in its name (which Hornady was careful to include in its advertising with the words "MAGNUM bolt face").
Now, if they REALLY want it to succeed, they will put reasonably priced ammo on the shelves quickly and will have arranged with several rifle manufacturers to build rifles chambered for it.
