Cup and core bullets were killing deer before people didn't know they we not "enough bullet." Plenty of old timers shooting everything in Alaska with blue box federal 150, 165 and 180 soft points when I lived there.
Lately, I jumped on the Varget and 155 Scenar bandwagon after Scenarshooter and Mackay Sagebrush turned me in that direction.
Still have quite the stash of loaded Barnes and Hornady and Speer and Remington tipped 308 rounds that I'll use up someday.
Zombie apocalypse and all that.
The old 150 gr Remington Factory Corelokts worked well too.
