I never liked seeing the .30/06 used of ballistic comparisons. It kept me away from the cartridge for around 20 years after I first tried it then saw all the articles promoting indoor mouse loads coming out of Petersen's stable.
It wasn't until Remington approached my editor in the early 90's and requested that I review one of their rifles that I tried it seriously, and pushed it to see what it would do.
I have been a user ever since and still like the elcheapo stuff like 180gn Hornady's @ 2800fps which is easy to achieve in most rifles, even with 22 inch barrels. Hits hard and is easy to shoot.
Guess that is why it has been around so long.
JW
