Yeah, I'm weaning myself off of Hornady ammo (other chamberings, obviously) due to their deliberate fracturing of the already tenuous 6.5mm market (and it appears that some dishonesty on their part can be added to the list). They aren't doing hunters or the industry, or even themselves, any favors by pimping the Creed-less. They may sell a little Creed-less ammo in the short-term, but they could have made as much money loading good .260 Rem ammo as they will make with their Creed-less venture folly. Wonder if their Creed-less folly is ego driven.