I got a 3-9 SWFA for Christmas and traded it for a Bushnell LRHS.
I wanted to get a 2.5-10 NSX, but the store was out of stock, so I looked at the SHV. In my opinion the SHV was far superior to the SWFA. No tunnel vision, and the optics were much clearer. The SHV MOAR reticle was a little light, so I opted to wait for the lit NSX.
I liked the LRHS so much I just bought a second one. Mostly due to the reticle for long range work. I still want to try a lit NSX for in the woods, short range hunting.