Never owned a 30-30, but for years it was THE cartridge for whitetails. However, like others have said, the 30-06 has likely been responsible for more dead deer than anything else. I always preferred the 270 over anything else.

When I first stated hunting deer in the 1960's, there weren't many deer, deer hunters, or deer rifles around these parts. You saw more 30-30's than anything else, then military rifles, followed by shotguns with slugs. I was lucky, my father had traded for a Remington 760 in 30-06, and I considered myself to be armed better than just about anyone else. Of course, the fact that it kicked like a mule, and I flinched every time I pulled the trigger was another matter.