And send a message to all the other less powerful gun rights groups. If we can take down the NRA, think what we can do to you!
The message sent back could be that we won against all your money on Heller and we'll do it again, especially since we are actually dedicated to gun rights as opposed to gun control and also because we have leaders who are trying to further the rights of gun owners as opposed to lining their own pockets with organization funds and then breaking said organization financially defending themselves against criminal activities.