I have 2. While they were cheaper, there is a reason. They are cheaply made. The material used is not a hard plastic but a much softer plastic. There is a great deal of flex in the lids and quality control seems to be lacking. One of the gaskets broke the first time i used the cooler. I think I paid $99 each for the 50 qt. They work well, but they are no where near an Arctic or Yeti as far as toughness. Ice retention is good, but if I were to do it all over, I would get either the Arctic or the Ozark brands. Yeti's are way over priced.
JMO
Clyde