Been using a Yeti for the past 6+ years, purchased in a group buy. IMO, where the Yeti coolers win is in the abuse they can take and keep on ticking; seem this with other buddy's yetis that also use them hard. Last time mine was used hard .... couple months ago I had two 12 yo boys drag the cooler over a field of large rocks/boulders to get to camp 100yds away. Cooler was loaded heavy at 100+ lbs. Have done this sort of thing many times and in other abusing situations during the past 6 yrs and the only damage is scratches and gouges. If your cooler will never leave the back of a truck or boat, get a copy cat version for a few nickles less.
