Alaska Air Logo
March 5, 2020
Dear Mike,
I appreciate that you took the time to contact Alaska regarding our recent announcement of the discontinuance of our sponsorship for the Iditarod.
We can assure you that PETA did not play any role in our decision to end our Iditarod sponsorship. We have been part of the Iditarod for more than 40 years and are proud of our sponsorship, which was focused on dog health and safety. As we transition to our new corporate giving strategy, LIFT, with an emphasis on creating opportunities for young people in the communities where we fly, this is a good time to evaluate our sponsorships and make adjustments. As such, we are going to sponsor the 2020 race, giving the Iditarod Trail Committee time to secure new sponsors. We wish the best to the new Iditarod leadership team and the safe running of future races for both dogs and mushers.
Sincerely,
Erica B.
Customer Care Representative
