I tend to look at a couple of other places before Midway. Sometimes they have what I want and others don't. Because they carry so many more products their cost is probably more than companies with a smaller inventory. I don't get mad because someone charges more than I am willing to pay. I just wait till I find it elsewhere at a price I accept or do without. Larry is free to set his prices where he wants. It is a risk that he probably understands and is willing to take.