My two main brands are Toyota and Ford, so I don't know which one to bash.....
I will say that Toyota often falls short on features/comforts, as well as engine power/performance, but has a great understanding of build quality. Ford understands features and tech, and has improved on build quality greatly in the last 20 years. It boils down to what you want to spend your money on, considering your expectations.
A Tacoma with something like Ford's 2.7L V-6 Ecoboost (the bigger engine option for the new Bronco) would be an amazing machine. I recently bought a new Ford truck, as Toyota just doesn't offer me what I'm looking for at the moment. The Tundra sucks down too much fuel with its 5.7L and 6spd auto, while the newest Tacoma seems to be underpowered in order to offer a decent mpg rating that is in line with its competitors. I can't see having marginal power in order to gain 2mpg over a package that would offer adequate/sufficient power. Surely Toyota will get caught up soon with regards to engine/tranny packages, as they are lagging.
