I buy a truck to do a specific job. That comes first. After that, I’ll look at other things like fuel economy, styling, cup holders, etc. if the truck can’t do the job I need it to do it isn’t much use to me.

Driving 15,000 a year at 14 mpg costs me $3,065 in fuel. If I got 20 mpg I would pay $2,145, a savings of $920 per year. That’s a lot of money, but it doesn’t matter much if the truck doesn’t do the job.