According to the lawsuit, black people represent some 40 percent of McDonald’s sales in the United States but black-owned media get less than $5 million out of the company’s approximate $1.6 billion in annual TV advertising.
Allen and other black media owners are urging McDonald’s to commit 5 to 15 percent of its advertising and marketing toward black-owned media companies
Why? 40 percent of sales for 5 million? If you were a businessman you'd know a bargain when it slaps your face.
