So...the gist is that he is suing a private entity because that private entity isn't giving he and his cohorts enough money.
Easy...don't give he and his cohorts any, extortion shouldn't be allowed to pass.
McDonalds will fold, apologize, and give millions to the negro media companies. Remember, they folded on the full page USA Today ads against their using animal fat to fry their French Fries, and the awesome taste went away for ever. They also quit frying their "Fried" pies.
They will fold like a cheap suit.