No idea on running an outfitting business.
Do know a local guy who booked a $17,000 moose hunt with him, 10 years ago.
Then got a call. Would you like to be on the show?
Not upfront telling him he would be beforehand.
But an invite of sorts.
This guy is a ham, likes attention, so of course he said yes.
Then he was informed he needed to buy T/C rifle, what scope,
And (if I remember) Federal premium ammo loaded with Acubonds.
Pretty sure they told him a list of chamberings.
"Wait a dam minute. $17k for a hunt?
They are getting paid to film?
You have to buy everything he pushes on film?
At full retail?"
He did.
And was happy with the whole deal. Killed a nice bull.
Of course, he payed to have his picture in the local newspaper.
And, he never even laid eyes in Jim Shockey!
It left a bad impression on me.
The money was ok. He made the deal.
But the whole filming/buying endorsed stuff at full retail,
seemed a rip off. But, it was his ego.
But after that, I get not being guided by the man. Maybe.
But to never even get eyes on him?
Shockey was a big part of the package he paid for.