When I booked my first hunt in the Yukon all my friends asked "are you hunting with Shocky, I'd love to hunt with him".
My answer was no because you don't get to hunt with Shocky, he only guides the SCI hunts he donates and sponsors for the show. Also his base cost are 20% higher and he has several add on cost like you paying to have your game meat flown out on a separate plane to be donated to locals.
He is a great marketer, successful businessman and nice guy from all I hear. My outfitter said he helped increase the hunter numbers and improved revenue based upon supply and demand.
Covid and resulting government actions will kill many in the business.