I zero mine at 35 yds, that's good for early season squirrel hunting. When the leaves fall, I'll zero at 50 yds.
Yeah, I usually do a 50 yard zero on a .22 LR rifle. 100 yards for a .22 Magnum.
I do more or less the same, except I have one of those ballistic plex reticles that all I need to do is go p in increments to 75.100, 125 yds. With the 22 Mag I do the same except I use 100, 125 & 150. Works great.