With respect to Smith and Wesson, the company is no longer owned by the holding company that sold out to the leftists (it may have changed hands twice since then).
Actions have consequences, and Bill Ruger took a position based on his risk calculations of whether he was risking more by alienating customers and potential customers by selling out to the leftists or taking a principled stand for the 2nd Amendment. Consumers have a right to vote with their dollars against business owners who actively seek to restrict their rights - that's one of the great aspects of a capitalist society.
