if the turret says 1/4 inch @ 100 yds, isn't that equivalent of 1 inch of travel at 400? or 2.5 inches at 1000?
Yes, you're right. But I'm with aalf- the sooner your stop thinking in terms of inches and clicks, the better. If your scope uses MOA increments, then think about MOA only, and that will be consistent regardless of what distance you're shooting. So your data might be something like 200 yards- dial up 1.5 MOA, 400 yards- 6 MOA, 1000 yards- 28 MOA, etc. No need to complicate things with conversions, multipliers, etc.
