I will also give Vortex credit for a few very astute things they have done marketing their scopes.

1) They try to protect their dealers against cutthroat price cutting with their retail price agreements.

2)Not just anyone can be a Vortex dealer. A solid dealer network is important.

3) They back their product better than any other importer Asian sport optics.

Last edited by jim62; 05/12/10.
To all gunmaker critics-
"It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena.."- Teddy Roosevelt