I have the S&W Shield 9MM and my wife has the S&W Bodyguard .380.I can conceal the Shield pretty good with my DeSantis OWB holster and its comfortable to carry all day.

The Bodyguard on the other hand is even more concealable because that goes in the front pants pocket.

As with any firearm (self defense or hunting)shot placement and bullets matter more than headstamps, with the 380,IMO it becomes more important than with a .45.

Theres a site that does some testing on 380 ammo that I found interesting. I think its called Shoot the Bull,Google it its easy to find