JOC for me. Outdoor Life when I was in middle school started my love for hunting and guns etc. I belonged to the Outdoor Life Book club and got one of JOC books "The Hunting rifle" . my first big game rifle was a Remington 721 in .270 win. I think I have re-read that book 3-4 times. Pretty spot on. I never read much by Elmer. I really did not find out about him until later. Read bits and pieces of many others, by stuck with JOC. I have to say today I like our own Mule Deer....no non-sense backed with a ton of knowledge. goodshot