There was a time in my childhood when I knew what a .30-06 round and a .22 LR round looked like and that's about all I knew. I was reading some of my buddies dad's Outdoor Life mags and remember reading about a .270, which I'd never heard of. So in my childish ignorance I pictured the physical size of a .270 round as someplace about halfway between a 22LR and a .30-06; cause one's a 22 and the other's eight calibers bigger at 30. A year or so later I saw my first .270 and it totally blew my mind. I guess that experience could be called: "Birth of a Rifle Looney".