Gives them a more traceable path as to where they got the gun from in the event the history needs tracing.
People disappear, bound books don't.
Mike
A couple of points.
1. The receiving FFL has to have the potential new owner fill out 4473, then call it in, to get the approval for the transfer. Any serial number issues will arise from this call
2. The 4473 does all the tracking the firearm will ever need. A copy of a photo ID, such as a DL will suffice for ID of seller. Now do people and can people use a fake DL, sure, but that is a lot of BS to sell a gun that may be stolen or not reported being stolen yet. Along with that UPS and USPS require a photo ID to ship a gun.