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Recently I caught him in the soft chair, and had a recently destroyed exercise ball close at hand. It's soft, and couldn't really hurt him, though you might be able to crush a fly with it. So I flogged him with that.


You didn't catch him in the act, he is clueless as to why you flogged him. You're training him to fear you regardless of the situation. Ever hear the saying "a tired dog is a happy dog"?