I don't think that the Toyota places cut the same lower priced deal that the domestic new vehicle lots do. End of the model year I was seeing 22-25% off msrp and today I just saw 30% on the remaining 2018's at a Chrysler, Ram place. That is the highest percentage I've ever seen off the new vehicle msrp sticker price.
They do not have the margin the domestic mfr's have .
Also, they don't have to discount them, they will sell them anyway. Have a friend who was a toyota dealer manager for many years.....until a ford dealership gave him a better offer. Can't blame him for following the money.
