Never understood the, "marketing hype" attempted explanation for the Creedmoor's popularity. Sure a lot of piss'n and moaning about it though.
Marketing over the long haul only works if you have a product worth marketing, something that will justify a marketing campaign.
Hornady hit a home run by doing a lot of listening and a lot of hard work. They saw what the target shooting market needed, built a round to accommodate that need.
What's not to like. Precision chambers, premium brass for a caliber known to have great bullets, a diversity of high quality factory ammo and all at a reasonable price. Why wouldn't it be successful. It's the total package, IMO, that's the secret of their success. I don't remember any maker putting the whole package together like these folks did.
Isn't it great when engineers, ballisticians and shooters lead a company, not bean counters. Maybe Remington should read a chapter or two in the Hornady book....
DF
