Late getting back here. I honestly have no idea what that "Hornady marketing hype" is or was or WTF? I don't do cable TV, gun magazines, nada. I heard about it here, read about it online from other users, one gun writer (token gun writer? LOL), bought one, shot it, read more, liked it, bought more, shot more, liked it more, and sticking with it.
Hater be haters. Missing the point ain't "effective." LOL
This is basically how I came to own a 6.5 CM. At first, I'll admit I didn't get it, but the more I looked at all aspects of the cartridge, the more it made sense to me AND being educated by Stick on the subjects of RPM, COAL and throat geometry, I purchased a Barrett FC/6.5 CM and do not regret it in the least.
To somewhat plagiarize: It's about connecting the dots, the FC does this extremely well and so does the 6.5 Creed.