Most recently just bought a Smittybuilt 9500 w/steel rope.....going on my '14 Tacoma......
weight is one thing to consider.......synthetic rope model will be 35# lighter......or so
For my application.....I'm adding an ARB full replacement bumper/bull bar....pics when installed (soon)
My problem....will/may have to beef up front coils to compensate for the added 175#....
Picked up my winch from Amazon....$270 shipped
ARB pic......
https://www.smittybilt.com/gen2_winches.html